Privacy Policy

Last Updated: June 29, 2025

Welcome to designerdon.com (“we,” “us,” or “our”), a website dedicated to providing inspiration, tips, guides, and resources for home, garden, and general living. We are deeply committed to protecting your privacy and handling your personal information with the utmost transparency and care. This Privacy Policy outlines how we collect, use, disclose, and safeguard your information when you visit our website, designerdon.com (the “Site”), interact with our content, subscribe to our newsletter, or engage with us.

By using the Site, you agree to the terms outlined in this Privacy Policy.

1. Information We Collect

We collect information primarily to deliver our content, enhance your browsing experience, and understand how our guides and inspiration are used. Here’s what we may collect:

Personal Information You Provide Directly:

  • Newsletter Subscription: If you subscribe to our newsletter, we collect your name and email address.
  • Correspondence/Feedback: If you contact us via email, comments sections (if enabled), or feedback forms, we collect the content of your communications and associated contact details.
  • Forum/Community Participation (if applicable): If you create an account or participate in a design forum or community, we may collect your username, email, password (encrypted), and any content you post (e.g., project photos, design questions).
  • Survey Responses: If you participate in surveys related to home design, gardening, or lifestyle preferences, we may collect your responses.

Automatically Collected Information:

  • We use cookies and similar technologies to collect data such as your IP address, browser type, device information, pages visited, articles read, design galleries viewed, search queries on the site (e.g., for specific decor styles or garden plants), and time spent on the Site.
  • Usage Data: Information about how you interact with our Site, including browsing patterns, which design ideas or garden tips are most popular, and how you navigate through content. This helps us tailor content and improve user experience.
  • We may embed third-party tools (e.g., Google Fonts, Google Analytics, Pinterest/Houzz embeds for inspiration, YouTube videos for DIY guides), which may collect usage data (see Section 6 for details).

2. How We Use Your Information

We use your information for the following purposes:

  • To deliver and improve the Site’s content, guides, and user experience.
  • To send you our newsletter if you’ve subscribed, which may include new design tips, garden ideas, living advice, and promotional content.
  • To respond to your inquiries, feedback, and support requests.
  • To personalize your experience on the Site, including suggesting relevant articles, design styles, or product recommendations based on your interests.
  • To analyze Site usage and content performance through cookies and analytics to understand our audience, identify popular topics, and optimize content strategy.
  • To protect the Site from fraud, misuse, and unauthorized access, and to comply with legal obligations.
  • To improve our website functionality and content offerings.

3. Legal Bases for Processing (for GDPR, UK GDPR, and similar regulations)

For users in regions subject to the GDPR (EU, EEA, UK) and other equivalent privacy laws (e.g., Canada’s PIPEDA, Australia’s Privacy Act, New Zealand’s Privacy Act), we process your personal data based on the following legal grounds:

  • Consent: Where you have given explicit consent for specific processing activities (e.g., subscribing to our marketing newsletter, or placing certain cookies). You have the right to withdraw your consent at any time.
  • Legitimate Interests: Where processing is necessary for our legitimate interests, provided these do not override your fundamental rights and freedoms. This includes:
    • Operating, maintaining, and improving our Site and content delivery.
    • Personalizing your experience and offering relevant guides and inspiration.
    • Detecting and preventing fraud, abuse, and ensuring the security of our Site.
    • Conducting analytics to understand user behavior and content trends.
    • Communicating with you about platform updates and services (where permitted and not requiring consent).
  • Legal Obligation: Where processing is necessary to comply with a legal obligation (e.g., responding to lawful requests from public authorities).

4. Cookies and Tracking Technologies

We use cookies for the following purposes:

  • Essential Cookies: To ensure the Site functions properly (e.g., remembering your preferences, managing session information).
  • Analytics Cookies: To analyze how visitors use the Site, track content popularity, and understand browsing patterns to improve our guides and user experience.
  • Personalization Cookies: To remember your preferences and provide a more tailored content browsing experience.
  • Marketing/Advertising Cookies (if applicable): To deliver relevant advertisements and measure the effectiveness of our marketing campaigns (where applicable and with consent, if the site includes advertising or affiliate links).

You can manage or disable cookies through your browser settings. Please note that disabling certain cookies may affect the functionality and your experience on the Site. For more detailed information on how we use cookies, please refer to our separate Cookie Policy [if applicable, add link here, otherwise, state it’s covered in this policy].

5. How We Share Your Information

We do not sell or rent your personal information. We share your information only as follows:

  • Service Providers: We engage third-party companies and individuals to facilitate our services (e.g., website hosting, email marketing platforms, analytics providers). These providers have access to your personal information only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.
  • Legal Requirements: We may disclose your information if required by law, court order, or to protect our rights, property, or safety, or the rights, property, or safety of others. This includes responding to lawful requests from public authorities in various jurisdictions.
  • Business Transfers: If designerdon.com (or its assets) is involved in a merger, acquisition, or sale, your personal information may be transferred as part of that transaction.
  • With Your Consent: We may share your information with third parties when we have your explicit consent to do so.
  • International Transfers: As a global-facing site, your data may be transferred to, stored in, and processed in countries outside of your own, including the United Kingdom, where our data controller is based, and potentially the United States, where some of our service providers may be located. We implement appropriate safeguards for such transfers to ensure your data is protected in accordance with applicable laws, such as using Standard Contractual Clauses (SCCs) or relying on adequacy decisions where available.

6. Third-Party Tools and Services

Our Site may integrate or utilize third-party tools and services:

  • Analytics Tools: Such as Google Analytics, to help us understand website traffic and user behavior. These tools may collect usage data (e.g., IP address, browsing activity) per their respective privacy policies.
  • Embedded Content: Images from design inspiration platforms (e.g., Pinterest, Houzz, Instagram), or fonts from Google Fonts, and videos (e.g., from YouTube for DIY guides), which may collect data based on their own policies when loaded on our Site.
  • Email Marketing Platforms: For sending newsletters and promotional communications.

We encourage you to review the privacy policies of these third parties for more details, as we do not control their data processing activities.

7. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

For example:

  • Newsletter subscription data is retained until you unsubscribe.
  • Correspondence or feedback data may be retained for a reasonable period to resolve queries.
  • User-generated content (e.g., forum posts, project submissions, if applicable) is retained as long as it remains on the site, and potentially thereafter for legal or archival purposes.

8. Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information.

For all users:

  • Newsletter: Unsubscribe anytime by clicking the “unsubscribe” link in our emails or emailing us at hello[@]bettereveryone.com.
  • Cookies: Adjust your browser settings to block or manage cookies.
  • Contact Information: Request updates or deletion of your data by contacting us.

For residents of the UK, EU, EEA, Canada, Australia, New Zealand, and certain US states (e.g., California, Virginia, Colorado, Utah, Connecticut):

You may have the right to:

  • Access/Information: Request access to the personal information we hold about you and information about how we process it.
  • Rectification: Request correction of inaccurate or incomplete personal information.
  • Erasure (Right to be Forgotten): Request the deletion of your personal information in certain circumstances.
  • Restriction of Processing: Request that we restrict the processing of your personal information in certain circumstances.
  • Data Portability: Request a copy of your personal information in a structured, commonly used, and machine-readable format, and to transmit that data to another controller.
  • Object to Processing: Object to the processing of your personal information in certain circumstances, particularly where based on legitimate interests or for direct marketing.
  • Opt-out of “Sale” or “Sharing” of Personal Information: While we do not sell your personal data in the traditional sense, some US state laws define “sale” or “sharing” broadly to include certain advertising or analytics activities. You have the right to opt-out of such “sale” or “sharing” of your personal information.
  • Non-Discrimination: You have the right not to be discriminated against for exercising your privacy rights.
  • Withdraw Consent: Where we rely on your consent for processing, you have the right to withdraw that consent at any time.

To exercise these rights, please contact us at hello[@]bettereveryone.com. We may require you to verify your identity before processing your request.

9. Data Security

We implement robust technical and organizational measures to protect your personal information from unauthorized access, disclosure, alteration, and destruction. These measures include using secure server infrastructure, encryption for data in transit (SSL/TLS), and access controls for our internal systems. However, no online platform or data transmission method can guarantee absolute security. We continuously review and update our security practices.

10. Children’s Privacy

Our Site is intended for a general audience. We do not knowingly collect personal information from children under the age of 17. If we become aware that we have inadvertently collected personal information from a child under 17, we will take immediate steps to delete such information from our records.

11. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our business practices, legal requirements, or the services we offer. Changes will be posted here with an updated “Last Updated” date. We encourage you to review this policy occasionally to stay informed about how we are protecting your information.

12. Governing Law

This Privacy Policy and all matters arising out of or related to it shall be governed by and construed in accordance with the laws of England, without regard to its conflict of law principles.

13. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please reach out to us:

Email: hello[@]bettereveryone.com

14. Data Controller

The data controller responsible for your personal information is:

Michael Percy, Data Controller
Better Everyone Ltd
86-90 Paul Street,
London EC2A 4NE,
United Kingdom
Email: hello[@]bettereveryone.com